Fringe News

Smirnoff: a brand new story for 2017

08 September 2017

As we count down the minutes to Fringe 2017, one of the things we’re most excited about for our 23rd edition is a brand spanking new partnership with Smirnoff.

Smirnoff is working with Fringe on three amazing productions this year: NEON Western as it transforms the Samuel Beckett Theatre into a wild west saloon with a rave twist; Canadian writer Ivan Coyote and their band with Tomboy Survival Guide at the Abbey Theatre; and Edward, one of Berlin’s hottest DJs making his Irish debut at D-Light Studios with Homebeat.

There are lots of brilliant surprises in store over the next two weeks from Smirnoff at Fringe: keep an eye on our social media for updates of how we’ll be making the festival even more magical with their support. Watch the video above for the first taste: Smirnoff have created a bespoke cocktail especially for NEON Western audiences. It's all part of the show!

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